Lee Odden is the Author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a digital marketing agency that specializes in helping companies attract, engage and convert new business. TopRank works with Fortune 1,000 B2B and consumer brands developing and implementing content marketing strategy.
For 9 years Odden has published one of the most popular marketing blogs on the web, Online Marketing Blog, voted the number 1 content marketing blog three times by Junta42. He has been cited by The Wall Street Journal, The New York Times, Forbes and Entrepreneur Magazine for his expertise with digital marketing and public relations. Odden also writes a column for ClickZ called Social Media Smarts.
Odden speaks internationally on the topics of integrated digital marketing and the intersection of content, search and social media optimization. He serves on the board of advisors for Incisive Media’s SES Conference and is a past board member for MIMA and the DMA Search Marketing Council.