Category Archives: Lee Odden

New Presentation: Digital Tools and Perspectives for Success #whaticarry

#thingsicarry
Those who know me online know I’m a big fan of Instagram and Slideshare. So when Marisa Wong of Slideshare emailed me about their #whaticarry project, I jumped at the chance.

The idea is to share tools that you use everyday for success. So far, people have shared objects, devices and personal philosophies. I basically mashed all that up into an Instagram powered Slideshare presentation: Things I Carry: Everyday Tools for Digital Success which is already featured on the home page of Slideshare.

Check it out. If you like, please show some love on Slideshare and the social web.

Lee Odden Speaking Events Early 2013

Lee Odden

Just after speaking at NMX

The new year has kicked off with a bang and it looks like I’ll be doing a bit of speaking early in 2013.

The great thing about it is that the upcoming speaking events are quite a mix. I’ve been doing more solos and keynotes as well as private corporate events and workshops on topics ranging from integrated online marketing and public relations to enabling sales teams through social media and content.

Here’s where I’ll be over the next 3 months or so:

January 6, NMX Las Vegas
War of Words: Myth-Busting Social, SEO & Content

January 30, Charlotte, NC (Private Corporate Event)
Workshop on Building Thought Leadership Through Social Media & Content

February 13 Webinar – Target Marketing Magazine
Social Media 2013: What Sites Are Most Important to Marketers This Year and

February 18-23, SES – London, UK
Present: Creative Content Marketing – Winning Hearts, Minds and Wallets (UK Version)
Mod: Content-Driven SEO on a Shoestring
Mod: Integrated Marketing: What Does That Really Mean?

Feb 21st, Webinar – Marketwire
Optimizing PR for a Content Marketing World

Feb 25-26 Salt Lake City, UT (Private Corporate Event)
Two Day Workshop: Developing Online Marketing Roadmap and Strategy

March 25-28, SES – New York, NY
Creative Content Marketing – Winning Hearts, Minds and Wallets (US Version)

April 7-9, Social Media Marketing World – San Diego, CA
How to Integrate Blogging With Content Marketing that Inspires Action

April 22-23, B2B Content2Conversion – New York, NY
Facts Tell, Stories Sell: Content Marketing Optimized

If you’ll be attending any of these conferences or events, I hope to see you there.

Lee Odden Bio

Lee Odden is the Author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a digital marketing agency that specializes in helping companies attract, engage and convert new business. TopRank works with Fortune 1,000 B2B and consumer brands developing and implementing content marketing strategy.

For 9 years Odden has published one of the most popular marketing blogs on the web, Online Marketing Blog, voted the number 1 content marketing blog three times by Junta42. He has been cited by The Wall Street Journal, The New York Times, Forbes and Entrepreneur Magazine for his expertise with digital marketing and public relations. Odden also writes a column for ClickZ called Social Media Smarts.

Odden speaks internationally on the topics of integrated digital marketing and the intersection of content, search and social media optimization. He serves on the board of advisors for Incisive Media’s SES Conference and is a past board member for MIMA and the DMA Search Marketing Council.

Connect with Lee on Twitter @leeodden or LinkedIn

Lee Odden Speaking Schedule Q1 2012


I experimented with making a short promo video for BlogWorld Expo LA last year and I’m debating whether I should do this for each event. What do you think?

It has been a pleasure not having any speaking gigs during the month of January, while I’ve been finishing off Optimize, but it’s only a delay of the inevitable. Feb  – March are quite busy. Here’s the rundown of Online Marketing conferences I’ll be speaking at in the coming months:

2/7 OMS – San Diego – 1:30pm
Optimize This: Integrating Social, SEO & Content
Where: Hilton San Diego Bayfront

Learn the principles and best practices of optimizing content and social media participation for better marketing performance

2/9 SES Accelerator – San Diego – 10:15am
The Convergence of Search, Social and Content Marketing
Where: Hilton San Diego Bayfront

The Google Panda update just made great content critical. Social media is grabbing all the headlines. Search gets more powerful every year. But how do they all play together? How do you increase your odds of being found both in search and social media? How will you consistently create content your a will enjoy? Join this panel as they provide case studies and walk you through a step-by-step approach that any organization can follow to grow their business online.

2/14 Small Business Success Summit – 1:15pm Pacific
Small Business Blogging Panel: Mike Stelzner, Brian Clark, Joe Pulizzi
Where: Online

Want to know how to create a blog that provides ongoing streams of traffic and fuels the growth of your business? During this session, the founders of four top blogs will share how they’ve built multimillion-dollar empires by producing regular and valuable content for their blogs. You’ll discover how they started, what to avoid, and how they use their blogs to drive sales. You’ll also have an opportunity to ask your questions live to our panel.

2/21 SES London – 3:30pm
Site Redesign? Don’t Forget SEO Migration!
Where: The Queen Elizabeth II Conference Centre, Broad Sanctuary, London

Companies often implement new content management systems and website redesigns without consideration of the effect on their search engine visibility. Numerous websites have suffered dramatic drops in search engine traffic due to an insufficient SEO migration plan or no plan at all. This session will provide website owners with best practices on mitigating negative SEO effects of a website redesign, new content management system implementation or aggregation of multiple websites. If your business is planning on making website changes that will affect content, URLs or templates, this is a must attend session.

3/22 SES New York – 2:25pm
Content Marketing Optimization
Where: Hilton New York

The core of any search or social media marketing program centers on content. Digital assets, rich media, web pages, MS Office and PDF docs as well as content created and shared by consumers all offer opportunities for optimization. If it can be searched, it can be optimized! Online marketing is increasingly competitive and brand marketers world-wide are seeking real advantages that will improve the efficiency and impact of their Social Media and SEO efforts. This session provides unique insight into content based optimization strategies and processes as well as tactics for sourcing, creation and promotion of optimized content on the social web.

Lee Odden

Lee Odden at Content Marketing World in 2011

Army Golden Knights Skydiving & My Army Story

Lee Odden Skydiving

Skydiving with the Army Golden Knights

Yesterday I had the chance of a lifetime: To go skydiving for the first time in my life. Not only would I have the opportunity to do jump out of a perfectly good airplane, but I’d get to do it with the best of the best when it comes to skydiving: The Army Golden Knights.

Lee Odden Skydiving

2 1/2 Miles Up & Skydiving with Army Golden Knights

The backstory to this skydiving experience is that I was asked by Greg Swan from Weber Shandwick (who does PR for the Army) if I’d like to go skydiving as part of a pre-conference event outside of Dallas Texas.  After looking deciding there was an interesting social media SEO story to tell and feeling somewhat of a connection to the military because of my previous active duty service in the Army many years ago, I decided to do it.

Here’s a quick video interview in the hangar before getting on the plane:

Here are my last words before the jump. I love you mom!

Video of my actual jump 2 1/2 miles above Dallas with the U.S. Army Golden Knights

Here’s a video with my Army story:

Trip to New York July 2008

Dominator and I will be on our way to NYC tomorrow afternoon with plenty planned. A co-birthday gift, we will be doing plenty of touristy things including the Stature of Liberty, Ellis Island, Central Park, seeing a Yankees game, MOMA, Empire State Building, walking the Brooklyn Bridge, seeing Wicked or Lion King plus many wild card activities.

I have 3 meetings during this time, but they are lunch so it should not be too much.

Dom will be shooting photos and some video for posting to his blog and Flickr account. It should be a great experience.

Lee Odden Blog

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